Psychology not Technology: On TV at the Mobile Marketing Association

BnetTV.com's correspondent Michele Sklar interviewed me at the Mobile Marketing Association forum in San Diego, CA on November 12th.

You can view the 8 minute interview by clicking here. Covering the range of issues at the MMA's Forum event I spoke of how advertisers need to be focusing on the psychology of making mobile impressions instead of the draw of the technology of mobile. The contextuality of mobile, it's "lean forward" and small screen more dynamics require emphasis  on the creative side of mobile advertising instead of being drawn to mobile's power to provide more impressions over other types of traditional media.

Mobile Culture Codes across the Globe
The context of differences are more important than similarities once you go global, and Michele and I covered how differences between the North America, Asian and European mobile advertising markets are shaping the development of mobile marketing globally.

Case Made: Recession Proof Business Models for Mobile Marketing

With economic ripples crashing against our ecosystem we also covered the false reality of a shrink to grow strategy under stressful economic conditions, and why mobile is well suited to survive as a component in broad advertising intiatives because of it's impact, high return and competitive strength against other larger, ahem less effective components of an overall advertising campaign.  Learn more by viewing the entire interview here.