Noteworthy Predictions

I came across one of the more thoughtful group of Mobile Predictions at Mobile Messaging 2.0, by Airwide Solutions' Chris Lennartz.

       Here's the 9 Top Line Predictions for 09.

1. Mobile Messaging will defy the economic downturn
2. Less Developed regions will fuel new peaks in SMS activity
3. China will fuel MMS uptake
4. Personalization will come of age
5. Mobile Marketing & Advertising will surge ahead
6. Mobile internet will overtake 'tethered internet' usage
7. Focus on mobile security will increase with the coming of mobile commerce
8. The Digital Youth will drive transformational changes in communications
9. Mobile will go green

All are spot on, and reflect reasonable goals and perspectives in a field which is usually fraught with hype. If you drop by www.mobilemessaging2.com there's also a group of slides reflecting special research commissioned by Airwide with Commscore M:Metrics. A nice bonus....

In times like these, any company in mobile should keep a candle to the winds of pessimism, and pursue a practical path of focusing on gaining a better understanding of, and more effectively manage the needs of, their customers and secure customer loyalty--a priceless advantage at any time, whether in 2009 or into the future.

 

Comments

[SMS Marketing Guru]

MMS may get take up with handsets but the expense of it will never see it used as a marketing tool. Probably for the good.

There is a prediction going around that app based messaging technologies will replace SMS and MMS however I don't really see it happening in the near future.

The pervasiveness of SMS is like email, you can try to change it Google Wave was a good case, however without email it was still a novelty.

Brad Down
Head of Innovation
Burst SMS
http://www.burstsms.com

[Mobiles]

I agree China will use MMS more, although over here kids seem to rely on QQ for chat.