Half a Million Calls, from 90,000 people over 4 hours!
According to China Mobile, close to 500,000 calls were placed from the Bird's Nest Olympic Stadium during the Olympics Opening Ceremony.
Everyone in the stadium made over 5 calls over the four hour period, or roughly 1.4 calls per hour by every attendee.
$600,000 per hr
Boys and girls that translates to over $2.5 million in revenue for just the opening ceremonies from one venue. That includes over 250,000 unique registered international roaming services users during the opening ceremony. You wonder who they were calling all around the world. Nice revenue stream.
24,000 unique users made calls during the Olympics closing ceremony, which included 20,000 roaming service users.
The company says that it achieved a 100 percent connection rate and only 0.27 percent of calls were dropped by the network.
Remarkably, some 1.2 million China Mobile users watched the games on their mobile phones and 13 million users received Olympic video newsletters via their mobile phones.