AKQA Mobile: Advertising for the Digital Mobile Age

AKQA is a global digital advertising agency that is at the top of the mobile advertising game, having won AdAge's Digital Agency of the Year for 2008, and being named the 48th most innovative company in the world by Fast Company. Mobile is a key component to their digital advertising practice is a key component to their strength, but their mobile  initiatives are their reals bench strength.

AKQA brought in Dan Rozen about a year ago, a long standing mobile marketing veteran in the UK, and since then they have grown to a dedicated mobile team of 20 with campaigns for Coca Cola, Visa, ESPN, Orange, Nike and most mobiley noteworthy Smirnoff vodka.

Listen to my interview with Dan Rozen, GM of AKQA Mobile here:

Smirnoff made its first stab at mobile with a WAP site built by AKQA. Rather than simply re-creating the Web experience on the phone, AKQA opted for an on-the-go cocktails and nightlife guide. In the U.K., the mobile site reaped about one-third the traffic of the Web site, reports Michelle Klein, Smirnoff's global digital marketing director, who calls AKQA "at the bleeding edge. They know what's happening in the technology space and they bring those ideas to us. They have their fingers on the pulse. They came with a big idea and then blew the idea out."

In other words, while mere ad mortals struggle to understand the social MOBILE web, Dan Rozen and his trailblazers are already deep into the next big thing.

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I like the Smirnoff mobile site concept AKQA came up with.

Mobile marketing is really growing right now. I know Google just bought out Admob, and I think the home computer might take a back seat to smart phones.

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